German Unfair Competition Law

German Unfair Competition Law

Legal advice on German competition law

The German Act against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb, UWG) has changed significantly over the past few years due to several new European directives. While European law aims at full harmonization in areas such as comparative advertizing, German law retains stricter rules regarding, for example, misleading advertizing. It is therefore important to assess both national and EU laws when considering your company’s particular situation with respect to German unfair competition law.

Legal Advice Competition Law Germany

Protecting yourself against anticompetitive practices

The German Act against Unfair Competition permits corporations and entrepreneurs to defend themselves against competitors' unfair business practices. But, even when a competitor is clearly violating the law, it is advisable to begin by sending a carefully drafted cease and desist letter on your behalf.

If the competitor refuses to cooperate, you can consider a variety of litigation strategies, including

  • moving for a preliminary injunction before the competent District Court,
  • bringing an action for damages and
  • requesting that the court requires your competitor to disclose records related to its anticompetitive activities.

To ensure the prompt enforcement of your claims, an unfair competition attorney can advise you comprehensively regarding the most promising and appropriate course of action.

Defense against cease and desist letters in Germany

If your company receives a cease and desist letter from a competitor, we recommend responding in a prompt, yet well-considered manner. And we strongly advise all of our clients against signing any cease and desist forms sent by the opposing party without first consulting a lawyer.

Our attorneys at WINHELLER have extensive experience with EU and German Unfair Competition Law and can work with you to quickly evaluate the letter, attendant risks and the optimal course of action. Depending on the individual case, we may also submit a protective letter to the competent District Court, thus preventing the opposing party from moving for a preliminary injunction. We will also carefully determine and explain to you the other available defenses, strategies and options – including their relative advantages and disadvantages.

Legal counsel and representation in specific areas of competition law

The German Act against Unfair Competition refers to a number of specific provisions of other German competition laws. Infringing upon these provisions may constitute unfair competition. Depending on the nature of your business activities, the national and European Acts that you may have to comply with include:

  • Telemedia Act
  • Quotation of Prices Act
  • Data Privacy Act
  • Protection of Minors Act
  • Consumer Protection Act (e.g. obligation to inform consumers on their right of withdrawal)
  • Antitrust Law
  • Act on Advertising in the Health Care Sector
  • Act on Pharmaceutical Products
  • Act on Medical Devices
  • Food Law
  • Product Labelling Act
  • Provisions regulating access to and practice of certain professions, particularly for physicians, pharmacists, alternative practitioners, and craftsmen
  • Law on Gambling
  • Provisions of capital markets and the financial supervisory laws  

We have counseled and represented our clients in the aforementioned areas of law for many years and would be happy to help you navigate these and other German and EU laws regarding competition law in Germany.

Checking your General Terms and Conditions

According to current German legal precedent, companies employing legally invalid General Terms and Conditions are engaged in unfair competition - exposing them to the risk of receiving cease and desist letters or even lawsuits from competitors. To prevent your competitors from finding any flaws, we recommend having an unfair competition attorney review your existing General Terms and Conditions, or drafting them anew.

Checking your website

No matter the industry, most businesses today operate a company website. However, not all of them have carefully considered whether their website is legally compliant. WINHELLER is specialized in analyzing clients' websites for potential legal risks, including anti-competitive practices. Find more information here: E-Commerce

Your German unfair competition law attorney

You can contact our attorneys for all issues related to the law against unfair competition in Germany by e-mail ( or by phone (+49 69 76 75 77 80).

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